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Brunch: A Genesis Child Theme for Food & Lifestyle Bloggers

You've probably heard it before: Know your audience.

You might think it's obvious. Your readers are moms, bloggers, or fill-in-the-blank. How much more do you need to know about them?

Being a busy mom, you may not have time to research and learn a lot about your audience. So instead, you just write for everyone. But if you want to maintain and grow your readership, you might consider knowing even more about them.

One way to think of blogging is picturing it like a book store. Each book has a genre it fits into. As you walk into the store, you head to the mysteries, non-fiction or self help because that's what interests you. You assume a book you choose will be about a particular subject, from start to finish. After all, you'd be confused if a writer, who normally writes mystery, threw in a chapter about self help. The authors know their audiences and write directly to them.

How can you take this same idea and put it to use in your blog?

Head over to BusyMomsWrite to read more.

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