Learning about online advertising standards is important for any blogger or website publisher hoping to earn revenue through advertising. Just as print advertising publishers have standard ad sizes and requirements, the same applies to online advertising.

Online advertising is not new, though the idea of blogs is relatively new, website publishers have been selling ad space long before the days of WordPress.

Account managers have tracked and monitored ads and know what works so don't try to invent something that will push the big advertisers away from your website.

The guidelines were updated in November 2009 based on the input of leaders from creative agencies, media agencies, and publishers.

If you are hoping to work with large networks and advertisers you need to be able to support the IAB (Interactive Advertising Bureau)'s Universal Ad Package. The sizes are:

300 x 250 - (Medium Rectangle)
180 x 150 - (Rectangle)
160 x 600 - (Wide Skyscraper)
728 x 90 - (Leaderboard)

Additional sizes can be found on their wesbite however, the sizes above are standard to all large media buys.

When creating your own banners be sure to follow the guidelines. Banners should have a file size of no larger then 40K and animations should be 15 seconds.

Be a great publisher - keep your layout clean and make sure your template or theme accommodates the Universal ad package.

Kay McFarlane is an outsourced affiliate manager specializing in products and services for parents and women. Become a partner at and receive free affiliate coaching and opportunities.

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