I read a lot of mom blogs. It's inevitable. Owning a site where thousands of mom bloggers convergegives me a keen look at the digital mom space and who's in it. Most mom bloggers, I've noticed, really aren't blogging for the cold hard cash. Rather, they are newer bloggers with small children who might review products on occasion, but who mainly tell stories about their everyday lives. Many of these blogs remind me of how the mom blogging community was seven years ago when all we did was talk about our families and daily lives.
That said, what I have also noticed is when these same bloggers who start out to write as a hobby want to turn their blog into a business there are problems that arise. The main problem I see is they lack the vision to craft a viable brand. That's not a bad thing. If you don't come from a business background you can definitely stumble along the way. I know I have.
If you are a blogger who wants to hone your brand and turn your blog into a business you have to do certain things for brands and PR firms to take you seriously and really recognize you for the brand you have created. The number one way to craft is brand is by using brand consistency.
While this advice has been churned out by me and others over the years it definitely bears repeating as I see the same mistakes over and over and over again. When I work with bloggers on large brand campaigns through our sister site, Mom Bloggers Club, I can only work with those who understand that branding is important to their blog and I know I am not alone. Be sure to implement these tips if you want to turn your blog into a business.