If you’re anything like us, Pinterest is your go-to place for all things inspiration. You use it when determining what recipes to try, decorating for the holidays, sprucing up your house and yard, wardrobe inspiration or for general life hacks. You may even be using it to ramp up traffic to your blog or as a reference resource for your posts. But did you know that as a blogger, you could sign up for a Pinterest for Business account to get access to more tools like analytics and Rich Pins?

Setting up your blog as a business account is fairly straightforward, but there are some steps that require a little patience. Read on, and we’ll help you get started:

Creating a New “Pinterest for Business” Account:

If you’ve haven’t yet created a personal account on Pinterest (or if you have, but you’d like to keep it separate from your blog), you can go through Pinterest’s tutorial for getting started. Their website also has a library of great resources including a best practices guide to walk you through the set-up process step-by-step.

Converting Your Account:

Since 20% of Internet-using women are on Pinterest, chances are fairly likely that you already have an account, and perhaps even one that you’re using to promote your blog.

If you don't want to create something over from the ground-up, Pinterest has an easy solution for you, too. You can choose to convert your existing account to a Pinterest for Business account. Pinterest will prompt you to login to your account, then walk you through a short tutorial.

Verifying Your Website:

In order to begin using some of the more robust features of a business account, you’ll need to verify your website. Pinterest requires businesses and bloggers to verify their website in order to prove that they’re a trustworthy content source. To do that, you’ll need to follow these four simple steps:

1. Head over to your profile and click on the pencil icon located in the bottom right-hand corner of your name box. You can also get there by clicking on “Edit Profile” in the Pinterest Settings menu.
2. Enter your website address into the field, then click the “Verify Website” button.
3. Pinterest will prompt you on the next page to verify your site with an HTML file or meta tag. (Don’t worry – they provide great instructions on how to use either method.)
4. Once your website’s been verified, you’ll officially have a Pinterest for Business account and be eligible for extra features including Analytics (our favorite) and for our more advanced bloggers, “Rich Pins” as well.

Pinterest Analytics

Pinterest Analytics are an easy way to figure out how your website’s doing on the Pinterest platform. You can track your activity to find out how many people are Pinning from your website, seeing your Pins, and clicking your content. You can also select a timeframe to determine how your numbers are trending over time.

It’s also a great way to find out which Pins get share the most, who’s interacting with them and what else people are pinning along with your information. You can check out this Pinterest Analytics tutorial to learn more.

Pinterest Web Analytics Walkthrough from Pinterest on Vimeo.

Pin It Button

Quite possibly one of the most important features to add to your blog is the Pin It Button. The Pin It Button makes it easy for people to Pin things from your website, so be sure to add the button next to the posts you’d like Pinners to share!

Business and blogs who use the Pin It Button often see some impressive pick-up in their blog/website referral traffic, so it’s definitely a must if you’re looking to grow your readership.

Rich Pins

In addition to providing your account with analytics to determine how users are consuming your content, Pinterest has also created five new pin styles that allow you to add extra details to your Pins to make them more useful. They are:

  • Place Pins include a map, address, and phone number.
  • Article Pins include headline, author, and story description, helping pinners find and save stories that matter to them.
  • Product Pins include real time pricing, availability, and where to buy. Pinners also get notifications when product Pins they’ve added drop in price.
  • Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen. Recipe search filters help Pinners narrow in on vegan, vegetarian, gluten free, paleo and indulgent meal ideas.
  • Movie Pins include ratings, cast members, and reviews to help Pinners learn about new flicks.

Rich Pins are a more advanced feature and require a robust knowledge of the back-end of your blog/website. In order to begin using the feature, you’ll have to prep your website with meta tags, test out your Rich Pins and then apply to get them on Pinterest.While Pinterest does provide a tutorial of sorts on how to get started, if you’re not technical, you might want to ask a friend (or your site developer) to help you get started.

Pin It Forward

Already have a Pinterest Business account that you’ve been using for your blog? We’d love to hear about your favorite features and Pin success stories. Share them in the comments below!

This blogging tip brought to you by Mom Bloggers Club and Mommy’s Club. For more from Mommy’s Club, including giveaways and contests, follow them on Twitter (@themommysclub), Facebook.com/themommysclub.com, and Pinterest.com/themommysclub.

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