One of the biggest challenges that bloggers face is how to build an email list.
Most know and understand the saying, "the money is in the list."
Loyal subscribers who know, like, and trust you turn into customers provided you're continuously providing value and have good content.
Back when I first started blogging, I didn't understand this. I wanted tons of readers, but I wasn't exactly looking for emails because I didn't have a product to sell (or so I thought).
This is before internet marketing really hit.
A friend of mine suggested I get a blog to promote myself as a freelance writer, but that was about as far as it went. It was probably about 6 months to a year before I REALLY figured out that I was doing it ALL wrong.
Even as a freelance writer, I should have been building a list of loyal subscribers and sending out at least a weekly newsletter with my content to engage my readers.
What's even crazier is that with ALL the information out there about how to make money blogging, and how to build a list, I still see people who make the silliest mistakes that myself and so many others made years ago.
The sad thing is that a lot of them have great blog, filled with valuable content, fabulous designs, and yet.... one mistake in particular is costing them BIG