How Product Reviews Can Engage Your Readers

Writing and sharing product reviews is a great way to engage your readership. Read on to learn how to write an effective and entertaining product review: 

Be honest. Your readers want honest feedback on your experiences with our line of products that include all-natural, organic and toxic-free ingredients. They’re looking to you for guidance on how these products can help them in their everyday lives because they trust your opinion. And they’re not alone.

According to studies by Alterian and the Harvard Business Review 85% of customers research a product or service online before they make a purchase. Also, 7 out of 10 people trust online reviews as much as they do personal recommendations.

Your readers see you as a resource and your opinion packs a punch, but only if you’re objective and honest in your review.

Get specific & make it personal. How did you use our products to solve a problem in your household? What were the results? We encourage you to get creative with your first-person testimonials – you can even get the family involved. Walk them through your first experience with the product, share how it compares to other products you’ve used in the past and highlight what you found most appealing or effective about the product’s features.

Include photos or video. No, really. Photos and videos are the most shared, liked and interacted with pieces of content online. Talking in front of a camera can seem daunting, but that first-person perspective really resonates with online audiences. Other creative ways to include rich-media to your review include before and after photography, step-by-step guides (think BuzzFeed lists) and walk-through videos. Short “how-to” Instagram videos have become especially popular over the past several months.

Invite readers to join. One of the reasons you joined the Mommy’s Club family is because you’re dedicated to making your home a healthier place to raise a family, something we believe your readers will identify with. As part of your product review posts, we invite you to grow our family by including a call-to-action encouraging your readers to join.

This Blogging tip brought to you by Mom Bloggers Club and Mommy’s Club. Mommy’s Club product make great items to review. If your currently expecting why not try out our Pre-Natal Plus? Already a busy mom on the go? Why not sample and review our calming lavender Baby Lotion?

 

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