There's a blog I follow that ends each post with a question. At first, I enjoyed just reading the question. But as I keep following, I realized how much fun it is to think about the question and post a response. And if I don't have enough time to respond, I at least think about the question.
The writer of the blog is a fellow mom-blogger, Lauren. She relates a circumstance in her life to research she finds then posts about it. Given she's a mom of a young child, there are plenty of studies out there for her to read. Why do I find this compelling? Why am I drawn to reading her blog?
Partly, because I'm also the mom of young children so it's interesting to read about situations I've been through, am currently in, or might be in some day. But it's also that question she always asks at the end of each blog post. She words it in a friendly tone and then responds to my answers.
How can this help you with your blog?
As you write your posts, think about your topic and the takeaway.
Next, picture your readers as friends chatting together at a coffee shop.
Then, ask a question to the group; A question that leads to more than just a yes-no answer and one that invites readers to respond in the comments.
Finally, respond to each comment and check out your reader's blog just as your reader checked out yours.
Do you end your blog with a question? If so, how do you choose it?
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