Share a little something about yourself with other moms.
I'm a self proclaimed ‘product junkie’, I started out collecting and testing cosmetics at an early age. From my humble beginnings as the president of the Lip Smacker Club in the first grade to my present position, I have an insatiable appetite all things beauty related.
I have been involved in everything from a stint at reflect.com to operating a successful salon and spa and serving as editor for one of the internets' first successful indie beauty e-commerce sites right into my present dual life as working woman, editor, serial entrepreneur and mom of two.
I'm a strong advocate for the consumer and am always in search of the latest and greatest beauty products and innovative ingredients. I'm dedicated to demystifying makeup and empowering women to explore their individual beauty.
What is your blogging philosophy?
Instead of looking at the big picture, focus on manageable milestones along the way. Inch by inch it's a cinch!
I have been blogging since...
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Growing up, you might remember a time in your life when the only thing scarier than the boogeyman was your dentist. Over the years, you grew to appreciate your dentist and his or her service to your dental health, however, it did take you some time to grow into that mentality. Give your kids a…